Issue link: https://htpgraphics.uberflip.com/i/392122
19 You may also wish to include: first-rate case studies (outcome-based and if you can quantify the value, then even better) testimonials from happy clients short articles in plain English about ideas or problems you solve (published or not) links to related sites and information (make sure these open in a new window, so your window stays in their browser until they close it) announcements of any networking events or workshops you are hosting or at which you are speaking The best way to discover what works in websites is to spend a little time researching others. Search for a look and feel which works for you, and which represents the image you want to portray publicly. Clients will make assumptions about your ability from the website itself. It is important, although frequently depressing, to use a search engine to attempt to find your site. You may find that membership of other organisations (particularly networks) will increase the chances of your site being found easily. Clients will find your site more easily when other sites link to it and when you update frequently. Consider mentioning your consultancy expertise where you are already featured on your institution's website. If you do use such an opportunity to promote your services, ensure that you present a consistent message with your personal website, cross refer each site and arrange for them to link to each other. You should review these links periodically to ensure that they remain active. You must check your institution's policy about using its website, or your own site, for your consulting purposes. Watchword Marketing is an essential part of a consulting activity. Undertake it widely and consistently. Activity directed along one channel is quite unlikely to be successful. The bottom line is that prospective clients will not become aware of your consulting capabilities without consistent long-term marketing effort on many fronts. Marketing Section 3