Issue link: https://htpgraphics.uberflip.com/i/392122
18 issues in sectors which can be addressed by your speciality. The idea is to bring together about 10 to 15 influential individuals from those industrial and commercial sectors who should be interested to hear about important developments and practical approaches to solve their challenges. They can be a mixture of old, existing and new clients but mostly they are aimed at potential new clients. Workshops require extensive planning and are often held at hotel conference locations convenient to the targeted group. It is important to take advantage of the interactive part of the events so that you can e.g. mix over coffee to meet with individuals. Follow-up with each attendee soon after the event to see what their reflections are since this will be a chance for you to get into a deeper dialogue with them. It is unlikely that anyone will commission you for an assignment at a workshop but this should happen later once you have established what are the specific needs of the attendees and how you might help them. You will have to budget for these and treat them as a marketing expense. Over time you will be able to evaluate how successful workshops are in generating new business for you or for maintaining existing clients. Many consulting firms and individual consultants do regularly use workshops for marketing their services. Website Almost all consultancies, large and small, have a website. You should set up your own personal site. It will need to present a consistent message and cross refer or link to any other relevant sites(s). Your site needs to look professional, but this does not mean that it should be 'clever' in terms of appearance or special effects. Key website information Your site should provide at least the following information: your key marketing message some further details of the services you offer and of the type of clients to whom you provide them details of how potential clients can contact you Marketing Section 3