Issue link: https://htpgraphics.uberflip.com/i/392122
Promote your expertise n Write case studies, thought-pieces and articles n Produce a marketing flyer n Give talks and presentations at "industry" events n Network regularly n Create and maintain a website Presenting Information n Pass on your experiences and expertise in a captivating way n Make your message clear and memorable n Present findings – in writing, by 'phone and in person Choose the work you want n Know exactly what you have to offer n Confirm clients can afford what they need n Check you have the time required n Rate the benefits to yourself of taking the job Taking a brief n Prepare thoroughly for the meeting n Establish rapport with the client n Find out what clients really want and what constitutes value to them n Get a written brief Contracting with the client n Make sure your solution fits the client's vision n Understand what constitutes value to the client n Talk about your fees n Create time lines and plans n Set up performance indicators and milestones n Include contingencies for time and costs n Ensure you have quoted the full costs: i.e. your fee, expenses, any additional or external costs, and any tax n Put together a written proposal n Negotiate, tailor and submit a legal agreement Building business n Make sure clients get what they pay for n Obtain feedback on your performance n Review what you have achieved and where you can do better n Discuss further possibilities with your clients n Get references n Ask clients to help you get work with others Consulting checklist SELLING MARKETING SELLING MARKETING MARKETING SELLING