Issue link: https://htpgraphics.uberflip.com/i/116752
Clearances Section 5 scheduled free to air broadcasts on BBC television and radio, ITV network services (including ITV2, ITV3 and ITV4), Channel 4, E4, Five Television and S4C. It is likely that your institution has an ERA licence and that you can therefore use footage from the BBC, but maybe not for the wide purpose which you intend. You may still have to approach the BBC's rights department for clearance. The same will apply to footage from any film companies. If you are thinking of using footage that has been created by an individual, you will need to approach that person as he or she will be the owner of the copyright in the work you are seeking to use. Negotiation You will have to work hard to negotiate a satisfactory deal for yourself when seeking clearance. How can you prepare for your approach? n Ask colleagues what a realistic offer would be n Clarify the use to which you will put the material n Find out what the person/organisation is like to negotiate with by asking colleagues n Decide if you need to clear more now to save you coming back later on n n Ask trade associations if they have any minimum rates for what you require n Look at similar deals that have been agreed Check with similar organisations/people what their rate would be for what you require n If you are being asked for something that goes against current thinking/practice, check first n As a last resort, ask the person/organisation that you are negotiating with if they have any views as to what the job or material is worth. 29