Issue link: https://htpgraphics.uberflip.com/i/1061903
The Millennial generation is the first that's incredibly familiar with (read dependent on) digital communications, media and technologies. The members of this generation are now between 22 and 37 years old and are already managers, business owners and key decision makers in your target industry. We are arguably all millennials when it comes to technology nowadays, so it is almost certain that the first place anyone will encounter your company is online. In fact, it is likely that potential customers will form their opinion about your company based solely on what they find online. Your digital marketing and online presence is no longer an important part of your brand. It is your brand. Over the last 20 years, businesses have had to work harder and harder to get a customer's attention using bigger and more aggressive marketing strategies. As a result, we are all exposed to more 'marketing' than ever before, especially online with digital advertising, social media, paid content and huge claims being commonplace. Unfortunately, in the digital space, standards and facts are less easily policed and so marketing online can be seen as exaggeration at best or, at worst, dishonest. With this view of the online sphere, people are now far more likely to want evidence of the claims that you make. 93% of people have bought a product or made an enquiry based solely on the recommendation of another person. For this reason the best performing content is either produced not with the aim of selling at all (informative), or includes case studies and examples of a product or service being used (evidential). Including recent projects and testimonials on your site - and keeping them up to date - is key. WHAT NEXT? How digital marketing will look in 2019 FAKE NEWS. HONEST MARKETING. EVERYONE IS A MILLENNIAL NOW.