Issue link: https://htpgraphics.uberflip.com/i/1061903
It is not just consumers that are resisting old school marketing strategies. With growing competition online, SEO became critical for business. So called "black-hat" SEO techniques were on the rise and getting to the top of page one was dependent on how many tricks you knew and how many resources you had. Google has come a long way in the last 10 years and has built its algorithms so that users get what they want from a search – relevant, contextual, user friendly, conscientious, honest and ethical sites. The secret to new age SEO is clear. No tricks. Make a well- built site that your users love. Some of the most successful companies on the planet at the moment are not successful because their products are better than the competitions, but because they have found a way to stand out. The days of the one-stop- shop and mass-market appeal are dying out since very few products and services are exclusive or unique. Decision makers consider who you are as a company as much as what you sell, if not more. Unless you are entirely without competition in the market, there is only one thing unique about your company – the people behind it and what you stand for. Communicating the 'why' and the 'how' of your business is now just as important as the 'what', if not more. Develop key messages that encapsulate your business and what makes it unique, and then use these as the core pillars to your online marketing strategy to make your brand stand out amongst the masses. NEW AGE SEO: SECURE. ENGAGING. ORGANISED. MAKE A STAND.