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To encourage and inspire more people to turn their ideas into reality we have introduced the Innovation Optimiser to empower our campus based innovators. The Innovation Optimiser is for academics, staff and research students, and is designed to further complement UMIP's renowned Intellectual Property (IP) management and commercialisation process. Our mission is to help position innovation and entrepreneurship at the heart of the University's culture and infrastructure. Academic, staff and research student innovators can have a profound impact on society and from here on in will be referred to as innovators. All aspects of research, teaching and the insights it brings, at whatever level, will be critical in our efforts to tackle the most urgent societal challenges, be it climate change, energy, food security, poverty or public health, as well as contributing to economic growth. Today, many of our successful innovators show us that it is possible to be a part of the campus community while commercialising scientific, social, or technological findings. In the following pages we have highlighted some of these innovative individuals and teams, which we have the privilege of working with through the Innovation Optimiser. They have all shown that it is not necessary to sacrifice academic freedom or studies for the opportunity to bring discoveries to market. There is a defined path for those with creativity, courage, and capability: through the Innovation Optimiser. "Manchester is a city with a true pioneering spirit, a place of ambition and investment, where the scientific, cultural and creative sectors thrive" 2016 European City of Science 5