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10 LATEST UMIP LICENSING NEWS THE ACADEMIC PHRASEBANK Originally developed as an online resource, The Academic Phrasebank has been significantly revised and was published last year on the University's e-commerce site Click2Go which was set up by UMIP, to distribute software and other copyright materials. The Academic Phrasebank has now been sold to more than 2000 people in over 80 countries worldwide. John Morley says: "I have been amazed by its success and we could not have achieved that without using Click2Go to facilitate its publication. The Academic Phrasebank has been many years in the making and it is great to see it having such an impact in academia across the world." The Academic Phrasebank is regularly updated and John hopes to publish the latest edition on Amazon's Kindle store. Dr. Ed Maughfling, Licensing Manager from UMIP says: "We have been thrilled by the success of The Academic Phrasebank to-date – it was one of the first products on Click2Go and the most popular - however we want to make it available to as many people as possible. We know from Google Analytics data that most people who arrive on the Click2Go site do so via John's own website and we hope that by making The Academic Phrasebank available on Kindle we will reach a much larger audience." Click2Go is just part of UMIP's "Express IP" strategy for the dissemination and commercialisation of copyright materials (such as software, clinical questionnaires and images) as well as research reagents. For more information about Express IP, please see page 15. A Manchester academic is celebrating the success of his popular e-book, produced for researchers and students who want to improve their academic writing skills. Dr. John Morley, who is Director of University-wide Language Programmes, wrote The Academic Phrasebank to help both writers of English as a second language and native speakers. The book provides advice and contextual examples on a broad range of academic writing topics. Dr John Morley

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