Issue link: https://htpgraphics.uberflip.com/i/464860
AGRICULTURE EDITION 37 ENVIRONMENTAL CROP MANAGEMENT | and science-based regulatory process so that companies can continue to invest with confidence and bring new chemistry to the marketplace. The European Union has seen a dramatic decline in its proportion of global research and development in the agriculture sector, and if this continues, driven by inappropriate application of the precautionary principle, consumers will experience higher food prices as the tools to protect our food are lost, leading to extensive crop losses and subsequent yield loss. This leads to higher food prices for the consumer and poorer returns for the farmer. Everyone also wants an attractive, healthy countryside. Meeting food demand while respecting biodiversity, at a time of rapid climate change, is a matter of the utmost importance. Integrated crop management is based on the principle of adopting a whole-farm, long-term strategy rather than a quick fix applied to one field for one season. In this way, we strike a better balance between business imperatives and best environmental practice. At ECM we consider a whole range of issues such as crop protection, wildlife and landscape management, the use of fertilisers, and the need to avoid waste, enhance energy efficiency and minimise pollution. Pesticides are only applied to crops following a full inspection once threshold damage levels have been exceeded. Only the most benign materials are chosen, and cultural control methods are employed. For example, we have selectively controlled pernicious weeds in hedgerows to leave native flora unaffected, and worked to protect beneficial insects in crops while removing pests. In partnership with the RSPB and the Hawk and Owl Trust we have established over 5000 nest boxes for sustainable barn owl and other wild bird populations on our clients' farms. We have trained 500 farmers and young farmers in safe application techniques and conservation best practice to protect wildlife and waterways from pesticide drift and run-off. In addition, we have developed techniques that reduce normal pesticide applications for slug control by 75% and general pesticide applications to potatoes by 40% by using nutrient applications to improve the immune systems of crops. In recognition, we have received 13 Green Apple Awards and nine Green Hero Awards. In 2014, ECM became Green World Ambassadors. These awards are made by The Green Organisation, an independent group dedicated to recognising and promoting environmental best practice around the world. Together with Manchester Metropolitan University we were named as Green Champions 2006 in the category of Environmental Education. This partnership has been an important feature of our business since we started in 1991. Over 450 undergraduate students have worked with us on live agronomical and conservation projects, and many of the achievements outlined above were ECM has established over 5000 nest boxes for barn owl and other wild bird populations Peter Kendall, Chair of the Agriculture and Horticulture Board, presenting Peter Clare, Managing Director of ECM, with a Green Apple Award