Issue link: https://htpgraphics.uberflip.com/i/123779
UMIP GOAL TWO: LICENSING To have in place an excellent licensing and collaborations programme which engages small, medium and large companies internationally across the range of the University's research, teaching and learning outputs. Target By 2015, to be considered as one of the leading universities for IP sales, licensing and co-development arrangements, as measured by sector relevant league tables and benchmarking, and comparable to the University's rankings in research and teaching. Very positive personal rewards for creators of licensable IP KPIs 1. Year-by-year increase in the total number of sale, licence or co-development contracts concluded; Principal Strategies 2. Continuous annual increase in the value of IP and translational grants and co-development contracts to enhance licence and related projects, as measured through a three year rolling average; a) Establishing valuable partnership schemes with technology, healthcare and commercial firms; 3. Material cash fees and royalties received annually; b) Introducing an appropriate sales culture for licensing within UMIP; 4. Significant and growing number of processes and products in the market-place based upon University licensed IP; c) Deploying first-class and effective marketing methods; 5. Continuous annual growth in portfolio mix (exclusive and non-exclusive and School origin) and number of income-generating licences. d) Pursing excellent relationships with development partners and licensees; e) Enhancing effective IP licensing prospecting within the University; f) Adopting a proactive and cooperative approach with existing and potential creators of University IP; g) Having an IP Policy which emphasises the University's commitment to its relationship with companies and very positive personal rewards for creators of licensable IP. 13