Issue link: https://htpgraphics.uberflip.com/i/1061903
HTP PR SERVICES CONTINUE TO GROW Launched in 2016, HTP PR and technical writing continues to attract new clients and gain the right coverage for the right story through its strategic focus on media engagement. 170% INCREASE IN TRAFFIC TO ONE CLIENT'S WEBSITE New projects in 2018 included work for Mutech Electronics, Enviresearch, Newburn Power Rental, Omega Engineering and Nonwovens Innovation & Research Institute. The unit has also just been appointed to develop a programme of activity for EncapSulite Linear Lighting in 2019. At all times, the HTP approach is to tailor press releases and technical articles to meet specific goals. Campaigns are targeted precisely – no sending out an avalanche of press releases and seeing what sticks – and activities are finely-tuned to ensure that every opportunity is taken to get across our clients' messages. New for 2019: Following client successes over the last year, HTP PR launch a new service – supporting our clients with the preparation and coordination of awards submissions. Complementing a PR campaign, award wins and accolades can generate excellent media coverage, raising a company's profile with their peers and customers. "Winning awards is about content and presentation. Providing compelling content is easy for us because we believe in our work and have confidence that we are the best. However, to win awards, this content needs to be worked into a narrative. Something must be written into which everyone, even the judges, are drawn. HTP Digital supported Enviresearch to create this narrative and thus become the winner of the Agrow Award for Best Supporting Role 2018." Dr. James Garratt, founder and managing director, Enviresearch Limited £1.5m enquiry from just two press release and one technical article